Are you excited to get your business off the ground but have a head full of questions and no easy answers? 

Yeah. We did too.

There’s a LOT we wish we’d known when starting our businesses, things we had to figure out on our own.


We want better for you.

That’s why we created Ignition, Set, Launch! 5 epic checklists to help you tackle 5 key areas of business: the money, SEO, email marketing, writing about yourself, and designing graphics like a pro.

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We're sharing what we've learned to give YOU the best head start possible.

No one tells you just how hard setting up and running a business is before you get started. You go into it with a big idea and huge aspirations when suddenly, BAM, you’re hit with all the paperwork and a whole bunch of extra skills to learn that you didn’t even know you needed. 

Except, it’s not that hard if you know what to expect and you have a constellation map to guide you through the mass of stars you’re staring at, right?

Well, that’s where we come in!

Hey there, we’re Jen, Katie, Megan, Sarah and Trina – five BC business owners who collectively have more than 30 years experience between us. We’ve all started our businesses from scratch, with zero help from anyone else. We’ve had to figure things out along the way and some of us even had to do that without any resources like this one available.

But we know knowledge is power. And if you have the tools and information before you even get your business off the ground, you’re laying some serious foundations and giving your business the chance it needs to succeed. 

That’s why we made this for you. Inside Ignition, Set, Launch! you’re getting not one, but FIVE different checklists to help you get ahead of the game in 5 key business areas:


BUSINESS BASICS - The Business Expense Checklist

If you’re wondering what to expense or what you might need to budget for to get your business off the ground, this awesome checklist from  Megan Andersen of Rogue Bookkeeping will get you started.


DESIGN LIKE A BOSS- 5 Basic Principles of Design Checklist

You’re a professional, so your graphics should show that! Awesome graphics and design help elevate your business from simple words on a screen by grabbing people’s attention. But if you’re not a designer, it can feel daunting. This checklist from Jen Albert of RainCity Rose VA Studio will give you some great pointers.


WORDS THAT CONNECT- Writing a Killer Bio Checklist

No one likes writing about themselves, but when you’re trying to get your business visible, you need to bite the bullet and get the hell on with it! But it’s not as awkward as you might think and this checklist from Sarah Wayte of Sarah Wayte Creative will get you started.


WEBSITE WIZARDRY- The Ultimate SEO Optimization Checklist

SEO is one of those areas that many small business owners fear. But if you get used to optimising your website from the start, we promise it won’t be so scary! This checklist from Katie McKay of Chewie Media will help.


GROW YOUR AUDIENCE- Choosing the Best Email Marketing Platform Checklist

Email marketing is something you should be implementing in your business from day one. But when there are so many different platforms out there to choose from, where the hell do you start? This checklist from Trina Waller of Trina Waller Marketing will give you everything you need to know.

Get your copy of Ignition, Set, Launch! and set yourself up for success the right way.

Your Presenters

Katie McKay

Chewie Media

Katie has many talents to share with you. As a co-owner of Chewie Media, she knows just what your website needs to make it pop, and her NLP skills mean she knows just what you need to hear when you're floundering in self-doubt.

Katie is a Master Practitioner of Neuro Linguistic Programming and is passionate about helping you, both personally and professionally, to achieve your goals.

She believes in connections and collaboration and is also inspired by the friendships and support that fellow entrepreneurs can give to one another. No one understands you and what you’re going through as a business owner like a fellow business owner does.

Katie has a keen eye for what works and what gets in the way and has translated that to developing meaningful user experiences on websites that save time, increase productivity, and expand the reach of her clients.

Through websites, SEO, SEM, and hosting, Katie is able to offer her clients a full range of solutions.

NLP allows her to look deeply under the surface, and her very honest and real attitude to life means she will tell you exactly what she sees and how you can change things to make your life and business better.

Katie is all about showing you how you can be more visible, motivated, confident, focused and empowered. Working with her is a journey, not a sprint, but she guarantees that she will help you to become a better version of yourself, whilst also making great connections along the way.

Megan Andersen

Rogue Bookkeeping

As the number whiz behind Rogue Bookkeeping, Megan’s passion for making sure you know your margins is a bit contagious. That might sound a bit weird right now, but just wait until you see how she breaks it all down for you!

Hey everyone! My name is Megan Andersen and I am your friendly neighborhood bookkeeper. I have purple hair, tattoos and over 15 years of experience in office administration, management and bookkeeping.


I grew up in an entrepreneurial household – small business is what I know and love. I'll happily nerd out over cash flow forecasts and budgets for hours (much to my partner’s consternation).


I have a certificate in bookkeeping from Okanagan College and have started working towards my Payroll Compliance Practitioner certificate to expand my knowledge and understanding of the intricacies of payroll in Canada (trust me, it’s a doozy).


I opened Rogue Bookkeeping (RBK) with the goal of working with entrepreneurs and the tenets of open communication, transparency and non-judgment. I’d say my timing was unfortunate as I started RBK in January 2020, right before Covid hit and locked everything down but, despite that, RBK has grown at an astounding rate. By October 2020 I was so busy I had to start subcontracting out work, and on March 1st 2021 I hired my first employee.


My goal is to continue to grow RBK without ever losing sight of my original company values.

Sarah Wayte

Sarah Wayte Creative

As a lifelong writer, Sarah has an innate ability to take words and spin them into something magical. As the driving force behind Sarah Wayte Creative, she's got a thing or two to teach you about how you, too, can easily create word magic.

Who knew the girl who used a whole roll of film taking pictures of headstones (age 7) and wrote a really bad poem about memories (age 9) would end up being a photographer and copywriter?


Let that be your inspiration. If I can do it, then really, ANYONE CAN.


I’ve always been creative, but it took a 20-year career as a paramedic for me to work out what I really hated doing and a move halfway across the world to finally do the thing I really wanted to do. I’m nothing if a little slow to figure things out 😉 I ran a successful wedding and portrait photography business for almost 8 years alongside my ambulance service life. And Sarah Wayte Creative has been my full time obsession since 2019.


English-born with proudly Maltese heritage, I’m an introvert with a fiery, passionate heart (and a tendency to wave my arms around while speaking). Yes, I do say ‘arse’ and yes, I’ll pronounce words in ways that’ll make you giggle. *shrug*


I’m a cat-Mum to two and wife to a fella who goes with all my madcap ideas. And I'm all about helping you to express your real, honest self through your words and your photos.

Trina Waller

Trina Waller Marketing

A self-proclaimed marketing geek and the founder of Trina Waller Marketing , Trina can't wait to show you all the ins and outs of creating profitable marketing campaigns that don't make you feel like you need a shower afterwards.

Hi, I’m Trina. I’m a marketing strategist and consultant dedicated to helping small businesses maximize their marketing investments by focusing on what matters most to them. For the last 11 years, I’ve been creating highly effective and profitable marketing campaigns for several local and international brands - all from home in my pj's  (seriously - I hate getting dressed).


Over the years, I’ve also helped hundreds of small business owners consistently increase their revenue while also freeing up their time by implementing strategies that work and align with their values, because I firmly believe that marketing doesn’t have to feel gross to be effective.


As an 11-year industry veteran, I’ve seen a LOT. Nothing bugs me more than seeing businesses use marketing tactics that aren’t right for them simply because some “influencer” told them that’s what all the cool kids are doing. Trends come and go. I’d rather focus on what has continued to work, regardless of the changing tides.


I’m a total marketing geek, frequently getting lost in internet rabbit-holes trying to learn everything I can about a subject. This means I’m constantly improving my skillset and knowledge, watching market trends and analyzing strategies to find commonalities so that I can present something that'll work for my clients. It also means I sometimes get lost in the data and forget to come up for air.


I’m all about showing you real-world results, not hypotheticals. I think that honesty does have a place in marketing; but it also means that if I think your strategy sucks, I’ll tell you without hesitation - and then present you with a best-for-you strategy that will work way better.

Jen Albert

RainCity Rose VA Studio

Jen's keen eye for design and proficient tech wizardry makes creating design elements seem like a cake-walk. She's got some tricks up her sleeve on how you can create delectable designs quickly and easily so you'll still have time for cake.

It’s funny how, when you’re in school, you pay attention to things like English, Math and Science because of all the jobs it’ll help you with in future. But now I’m here doing life as a Creative VA, and I kinda wish someone had told me that all that work I did in art class with paint, glitter, paper and glue would actually be the way to make a living. I mean, that’s basically my jam!

I didn't always know a career that would allow total flexibility would suit me. Working from my laptop in various coffee shops and gorgeous locations around the world was exactly what I never knew I wanted. It just took me a while to figure that out, by which time I’d been working as an Admin Assistant for around 15 years.

So, using my administrative strengths, as well as my love for all things paper and glue and the ability to translate creative ideas into graphic designs, I moved into the world of Virtual Assisting, and, well, I haven’t looked back!

Now, I get to work with so many awesome business owners in different industries and niches. I love that they can give me a vague idea of what they want, and I can pull it all together into stunning, professional graphics and marketing material that totally exceeds their expectations. 


Go Launch Yourself Official Mascot

As the official mascot of Go Launch Yourself Business Education, Vesper has interests as varied as stars in the sky. They're here to let you know you can launch your business quickly and easily, with a support team behind you all the way.

Vesper is the official mascot of the Go Launch Yourself team.


Their varied interests made them an instant hit with the rest of the team, and it didn't take long for them to vote Vesper in as their mascot. 


Vesper's name is Latin for 'evening star'. We think that's just perfect for the Go Launch Yourself mascot, as they're here to guide the way to business greatness!

DISCLAIMER: Any and all results or sales figures stated throughout this website are our personal results or sales figures and those of our clients. An informational “how to” product alone is not a magical solution. The average person who buys any “how to” information gets little to no results, especially if they do not put what they’ve learned into practice. Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, then this product may not be for you.